Who are the primary target market for Samsung in Australian market?
Maybe a little SWOT analysis would be good.How is Samsung (electronics) as a brand positioned in the Australian market?Samsung's target marketing audience is the homeless of Sydney and Brisbain. Samsung believes that the homeless will be able to beg for a new Samsung CD player or cell phone.
Samsung's Strength is it's Korean heritage
Samsung's Weakness is its shoddy customer service
Samsung's Opportunities is it's untapped customer base, like the homeless of Sydney and Brisbain
Samsung's Threats are exposure of it's predatory pricing practices in consumer and industrial markets.
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